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A Lustrous History The most famous jewelers of the world have always created their masterpieces in platinum. And, the world's most famous diamonds are secured by the permanence of platinum. Platinum reached its peak of popularity in the early 1900s when it was the preferred metal for all fine jewelry in America. When World War II began, the U.S. government declared platinum a strategic metal and its use in non-military applications, including jewelry, was disallowed. To appease consumers who preferred platinum's white luster, white gold was substituted in platinum's absence. Today, platinum again charms and enchants a new generation of consumers. Rare, classic and timeless, it is one of earth's rarest gifts. Purity. Elegance. Versatility. Platinum is as elegant and versatile as it is beautiful and pure. A piece of platinum jewelry often has a higher purity content than other precious metals. Platinum in the United States is usually 90% to 95% pure platinum. Compared to 18k gold, which is 75% pure gold, or 14k gold, which is 58.5% pure gold, platinum's purity is much higher. Platinum's high degree of purity also makes it hypoallergenic. Modern Elegance. Timeless Beauty. Platinum has become the favorite metal of today's designers. Platinum is often compared with white gold, though the two are very different metals. Platinum is a natural white metal, whereas white gold is actually yellow gold that has been turned white by the addition of other metals. It is often plated with rhodium in order to keep a "platinum-like" luster. This plating tends to disappear with time and wear, causing the gold's natural yellow color to reappear. Platinum is the perfect choice for jewelry that will last a lifetime. Platinum is the perfect metal in which to set precious and beautiful stones. Legendary jewelers have created timeless designs in platinum. Because platinum is by far the strongest of all precious metals, stones set in platinum are very secure. It is also extremely dense, so it wears better over a long period of time. Rings with platinum prongs need less maintenance and hold gemstones more securely than gold prongs. The color of platinum is neutral and enhances the natural brilliance of diamonds and other gemstones. The true whiteness of platinum complements the natural beauty of your ring's precious stones.
Innsbruck Jewelers
2030 Silver Lake Road NW • New Brighton, MN 55112 651-636-0106 Website designed and developed by Risdall Advertising |