Jewelers of America - Unique Jewelry at Innsbruck Jewelers

Jubilant Crown Diamond Cut
Diamonds, in their uncut or "rough" state, look like glassy pebbles. It is only through the skill, artistry and exacting care of our cutters that the true fire and brilliance is released from the rough diamond.
At Innsbruck Jewelers, our cutters are masters who adhere to precise angles, proportions, symmetry and finish necessary for the Ideally-Proportioned diamond - unarguably the world's most beautiful. You will enjoy the spectacular balance of fire and brilliance of the Ideally-Proportioned diamond forever.
The Ideal Cut Diamond -- Light is reflected from one facet to another and then returned back through the top for maximum fire and brilliance.
Deviations from Ideal proportions create unnecessary weight in a diamond, while sacrificing fire, brilliance and beauty. Since weight is often used as the most important factor in determining a diamond's value, diamond cutters produce these heavier, less beautiful diamonds in order to promote the deception that more weight simply equals more value. Ideally-Proportioned diamonds are cut for maximum fire and brilliance, not for unnecessary weight. Therefore, they are more rare and valuable.
While nature determines a diamond's color, clarity and carat weight, the hand of a master cutter is needed to release its fire and beauty. The cut gives each diamond its unique sparkle and brilliance by allowing the maximum amount of light to enter and reflect back out of the diamond.
Even though most diamonds appear ice-white, the fact is that many diamonds have slight traces of color, usually yellow or brown. The most valuable is no color, or colorless, due to its rarity. With each subtle departure from colorless, there is a decrease in rarity and value.
The experts at Innsbruck Jewelers can demonstrate to you the true color of a diamond by using our Master Color Diamond Set. Diamonds were formed under intense heat and pressure, and traces of other elements may have been incorporated into their atomic structure accounting for the variances in color. Diamond color grades start at "D" and continue through the alphabet. Truly colorless stones, graded D, are extremely rare and very valuable. They naturally are at the top of the Diamond Quality Pyramid. The closer a diamond is to being colorless, the rarer and more valuable it is. A single change in color grade can significantly affect a diamond's value. Click here to enlarge the pyramid chart.
The presence of some color makes a diamond less rare and valuable. However, some diamonds come out of the ground in vivid colors--beautiful reds, blues, pinks, greens and bright yellows. These are highly sought after and extremely rare.
Clarity in a diamond is defined by the presence of natural characteristics. It is graded by a trained professional using a binocular microscope at 10 power (10x) magnification. The most rare and valuable diamonds have no natural characteristics visible at 10 power, and diamonds that have more and larger characteristics are less rare and less valuable. As with color, differences in clarity can be very subtle, yet have a decided impact on value.
The experts at Innsbruck Jewelers can show and explain these characteristics to you using our binocular microscope. In all diamonds, except the most rare, traces of many types of elements were trapped inside during the crystallization process. These are called inclusions. Many of these inclusions are not visible to the naked eye. The clarity of a diamond is graded by how many, how big and how visible the inclusions are. Less than 1% of all diamonds ever found have no inclusions and can be called flawless.
Carat Weight
Carat weight is the standard unit of weight for the diamonds. One carat equals 1/5 of a gram, or .007 of an ounce. Carat weight is further divided into decimals, so, for example, exactly 1/2 of a carat is .50 carat and expressed as 50 "points". Because diamonds are weighed to hundredths of a carat (.00 carat), they must be weighed on extremely precise and sensitive scales. This precise measurement guarantees the accuracy of the weight. All other factors being equal, as weight increases so does rarity. Larger diamonds are found relatively infrequently in nature, which puts them at the rarest level of diamonds. Less than one percent of women will ever own a diamond weighing one or more carats.
Choosing A Diamond
When choosing a diamond, keep in mind that each "C" is important in contributing to a diamond's quality. The combination of all of them determines its rarity and value. The finest diamonds possess the rarest quality in each of the 4Cs, and are the most valuable. Strive for a stone that offers the best combination of the 4Cs.
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Innsbruck Jewelers
2030 Silver Lake Road NW • New Brighton, MN 55112

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